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ESPN Content To Launch On Slacker Radio

March 23, 2011

Online radio service Slacker said today it will begin offering users access to ESPN Audio content. Slacker users will have access to a dedicated station for sports entertainment, with the option to include ESPN SportsCenter headlines for hourly updates on any Slacker station, and and the ability to create custom sports stations with ESPN Radio [...]

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Super Bowl Ads: What Worked and What Didn’t

March 23, 2011

This is not a post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last nights [...]

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iPad 2 Launches In 25 More Countries

March 23, 2011

Apple said today its iPad 2 will go on sale in 25 more countries this Friday, March 25. iPad 2 will be available at Apple retail stores and Apple Authorized Resellers at 5 p.m. local time and online at the Apple Store beginning at 1 a.m. “While competitors are still struggling to catch up with [...]

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Social Networks Leave Americans Open To ID Theft

March 22, 2011

Nearly 13 million Americans who are on social networking sites will accept any request from a member of the opposite sex, even if they don’t know that person, according to a new survey released by ID Analytics and conducted by Harris Interactive. Men on social networking sites are more than twice as likely as women [...]

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More Than Half Of U.S. Internet Connections Below FCC Standards

March 21, 2011

The Federal Communications Commission (FCC) has released two new reports on Internet access and telephone subscribership in the U.S. The reports are based on data submitted by carriers to the FCC every six months. They track changes at the state and national level in the number of subscribers to Internet service in 72 combinations of [...]

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Groupon Defends Its Super Bowl Ads

March 21, 2011

Groupon made a lot of noise with its Super Bowl commercials. Initially, before they ever aired, the simple fact that they were advertising before the Super Bowl was interesting news in itself. It would give a growing company mass exposure, and potentially make it a household name. As competition mounts in the daily deals space, [...]

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Google Analytics Gets a Bunch of New Features

March 21, 2011

Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence. It is the intelligence aspect, which Google places the most prominence on, and this comes in the form of a feature called "Analytics Intelligence," which will provide users with automatic [...]

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iPad 2 Gets Conan Treatment

March 21, 2011

Apple’s iPad 2 is already drawing parody in late night TV before it’s even available to consumers. Conan O’Brien did a video mocking Apple’s iPad 2 video, which it played at the launch event and posted to the web. “I don’t know about you, but I saw the video,” says Conan, introducing his version. [...]

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OpenX Launches New Ad Platform, Secures Groupon As Customer

March 20, 2011

Assuming it didn’t already, OpenX should definitely have Google’s attention now. The company launched an updated version of its OpenX Enterprise ad technology today, and in the process, announced that it’s secured Groupon and Orange (the telecommunications entity) as customers. An OpenX spokesperson explained in an email to WebProNews, "OpenX’s new platform, the company’s Software [...]

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Google Website Optimizer Gets an API

March 20, 2011

Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments. Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what works and what doesn’t. WebProNews discussed the tool at length [...]

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Blekko Launches Link Widget and Embeddable Search Box

March 20, 2011

Community-driven search engine Blekko has introduced new publisher tools focused on link transparency and customized search via Blekkogear. One of the new tools is called Blekko Link Roll, an embeddable site widget that shows links to a site in real time. Blekko CEO Rich Skrenta tells WebProNews, “The links are pulled in with javascript, so [...]

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Correcting Your Web Analytics Mistakes

March 20, 2011

WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation. We spoke with Brian Clifton, author of the book Advanced Web Metrics with Google Analytics, and E-Nor President Feras Alhlou, who Google itself has even had as a guest author on the [...]

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Correcting Your Web Analytics Mistakes

March 20, 2011

WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation. We spoke with Brian Clifton, author of the book Advanced Web Metrics with Google Analytics, and E-Nor President Feras Alhlou, who Google itself has even had as a guest author on the [...]

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Facebook Establishes New Sales Office In Hong Kong

March 19, 2011

Facebook’s ad sales in Asia should soon pick up by a significant amount. The company’s opened a new office in Hong Kong, and it means to make sure local firms learn all about using social media to reach potential customers. This undertaking might not be immediately successful. The Hong Kong office is only Facebook’s second [...]

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RIM’s Risky Bet With BBM For Non-BlackBerry Devices

March 19, 2011

Research in Motion (RIM) is planning to make its popular BlackBerry Messenger (BBM) available on Android and iOS platforms. What’s RIM thinking, and how will a cross-platform BBM impact your enterprise? BBM offers immediate gratification and exclusivity While RIM made a name for itself through its email support, today’s users are much more inclined towards [...]

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Google Launches Analytics for Mobile Apps

March 19, 2011

Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week’s expansion of mobile reporting features are now available for mobile apps as well. There are 2 categories of user interaction that you can track, which are pageviews and events. Developers can determine when their apps should [...]

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CBS Acquires Clicker.com

March 19, 2011

CBS said today it has acquired online television guide Clicker.com and named co-founder and CEO Jim Lanzone President of CBS Interactive. Terms of the deal were not disclosed. In his new role, Lanzone will manage all of CBS Interactive’s operations globally. He replaces Neil Ashe, who was President of CBS Interactive since 2008 and announced [...]

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Alicia Keys to Headline HP Ads During Grammys

March 19, 2011

It’s been a big day for HP, who unveiled the TouchPad iPad competitor, and the Veer and Pre3 smartphones. All of these products run webOS. Robert Scoble says the company has "fired Microsoft" and that it is making Android "look even more creaky (and RIM, Nokia, Microsoft not in the game)." Not bad for PR. [...]

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Google Integrates AdSense For Feeds, FeedBurner, Analytics

March 18, 2011

The desire to integrate products is strong at Google; it’s not hard to imagine that the company would eventually like to offer one great, big search/video/email/advertising ball. And today, it took a tiny step along that path by rolling together some analytics products. A post on the AdSense for Feeds blog announced, “If you use [...]

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