Aflac Duck’s New Voice: Dan McKeague

April 26, 2011

Aflac has called it “America’s best job,” and today it was handed to a sales manager from Minneapolis. Married father of three Dan McKeague will be stepping into the role of the Aflac Duck, the 11 year old advertising icon of the insurance company. @aflacduckAflac DuckCongratulations to Daniel McKeague, the new #duckvoice! See his TV [...]

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Opponents Say McCain-Kerry Bill Would Limit the Internet

April 16, 2011

A new privacy bill introduced earlier this week has a lot of people talking. The bipartisan proposal introduced by Senators McCain and Kerry would create the nation’s first comprehensive privacy law. Does America need a federal privacy law? Share your thoughts. Advocates of the bill say it would enforce protection for consumers’ digital data and [...]

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Google Tags Are No More

April 15, 2011

After about a year of testing, Google has decided to get rid of its Tag advertising program for Google Places. The program allowed advertisers to highlight their organic listings with yellow tags showing offers, photos, videos, menus, reservations, etc. for a monthly fee. “Tags make your organic business listings stand out on the Google and [...]

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Newspaper Ads Driving Purchasing Decisions

April 14, 2011

Newspaper advertising is the top source that consumers turn to for making shopping and purchasing decisions, according to a survey conducted for the Newspaper Association of America by Frank N. Magid Associates. The study titled “How America Shops and Spends 2011,” found that 79 percent of adults said they “took action” as a result of [...]

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Kiip Offers Ad Based Rewards For Mobile Gaming

April 12, 2011

Imagine playing your favorite game on the iPhone, and upon making it to the final level and defeating the stage boss you’re offered a free cheeseburger at your favorite restaurant. Would such a system bring about positive or negative feelings from your gaming experience? Free stuff in the real world, based upon your performance in [...]

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Kiip Offers Ad Based Rewards For Mobile Gaming

April 12, 2011

Imagine playing your favorite game on the iPhone, and upon making it to the final level and defeating the stage boss you’re offered a free cheeseburger at your favorite restaurant. Would such a system bring about positive or negative feelings from your gaming experience? Free stuff in the real world, based upon your performance in [...]

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Facebook Ups Ad Prices 40%

April 11, 2011

The first quarter of 2011 started off strong in the U.S. for online marketing, with search marketing growing 17 percent year-over-year, according to a new report from Efficient Frontier. Facebook advertising is getting more competitive, with Cost Per Clicks (CPCs) increasing by 40% Quarter on Quarter (QoQ). Display advertising also showed positive signs with a [...]

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Amazon Job Listings Point To Big Interest In Advertising

April 9, 2011

Amazon’s been able to sell books, CDs, Kindles, and groceries.  Its cloud services have proven popular, too.  And soon, for the sake of making even more money, one analyst thinks Amazon will branch into online display advertising. Ryan Kim obtained a research note written by Ben Schachter of Macquerie Research, and it seems Schachter’s noticed [...]

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Facebook Gets A Social Research Platform For Brands

April 5, 2011

Techlightenment, a division of Experian, has partnered with performance-based ad network Adknowledge, to launch as social research platform on Facebook. The Social Research Platform (SRP) can layer opt-in social data of a user’s interests and demographics on top of survey responses. With access to this information, brands can make better decisions about ad campaigns, marketing [...]

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More Marketers Turning To Video Advertising

April 4, 2011

More than two-thirds (69%) of marketers and 55 percent of agencies plan to increase their Digital Video Advertising (DVA), with 22 percent growth forecast over the next 12 months, according to a new report by the Interactive Advertising Bureau (IAB). Those surveyed project they will spend 17% of their total online display advertising budget on [...]

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Google Display Network Advertisers Get Better Targeting Options

March 30, 2011

Starting this week, Google Display Network advertisers will be able to specify topics, as opposed to just keywords, when contextually targeting ads. There will be over 1,750 topics and sub-topics to choose from. “Using topics to contextually target your ads offers broad targeting and reach and is a good way to connect with a large [...]

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Facebook Developers Gain More Policy-Compliant Ad Networks

March 29, 2011

Google may still not be willing to comply with Facebook’s Platform Terms of service to allow developers to use AdSense, but more networks are signing up. 15 new networks have signed Facebook’s policy, according to Inside Facebook. These include: – Adap.tv – AdJug – Adperio – Appatyze – AppCastNet – DogTime Media – DoubleDing – [...]

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Yahoo’s Share Of Search Ad Market Expected To Sink

March 26, 2011

Yahoo CEO Carol Bartz might want to (yet again) take cover.  A new report is sure to rile her critics and at least a few shareholders, as eMarketer suggested late yesterday that Yahoo’s share of the U.S. search ad market will fall to a measly 8.1 percent this year. Compared to Yahoo’s 2010 market share [...]

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Local Online Ad Revenue To Top $42 Billion

March 26, 2011

Online/interactive advertising revenue is forecast to reach $ 42.5 billion by 2015, nearly double 2010′s $ 21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement in the U.S. economy and a continued increase in overall local advertising, which [...]

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Yahoo Microsoft Search Alliance Good or Bad for Search Marketing?

March 25, 2011

Earlier this week, Microsoft shared some numbers from the Microsoft-Yahoo Search Alliance (search and advertising deal), which saw Bing powering the back-end of Yahoo Search, and the merger of Yahoo Search Marketing and Microsoft adCenter. “The data showed that from August 2010 to December 2010 Search Market Query Share for Bing rose 7.25%,” wrote Microsoft’s [...]

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RR Donnelly Buys Journalism Online

March 25, 2011

Printing company RR Donnelley said today it has acquired Journalism Online, a company aimed at helping news papers monetize their web content. Financial terms of the deal were not released. Three veteran media executives are behind Journalism Online including Steven Brill, founder of Court TV, Gordon Crovitz, a former publisher of The Wall Street Journal, [...]

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Staples Launches Website For Tablets

March 25, 2011

Staples said today it has launched a website focused on tablets to help people research and compare devices that fit their needs. Staples.com/tablets will offer side-by-side feature and price comparisons, photos, videos and business apps. Key features of the site include: *Videos such as “Why Buy A Tablet?” and “Tablet Specs to Consider” *Business tools [...]

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Google Media Ads Launched for AdWords

March 24, 2011

Google announced the launch of a new ad format for AdWords today – the Media Ad format. These ads allow advertisers to place emphasis on video from the search results page. The new format works a little differently than the traditional AdWords concept, however. “To start, Media Ads isn’t targeted like typical AdWords ads on [...]

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Mobile Banking Reaches 30 Million Americans

March 24, 2011

The number of Americans who accessed financial accounts (bank, credit card, or brokerage) via mobile devices reached 29.8 million at the end of 2010, a 54 percent increase over 2009, according to a new report from comScore. “More people are turning to the convenience of mobile devices for their financial service needs, fueled in part [...]

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AdWords Location Targeting Gets Improvements

March 24, 2011

Google has launched some better location-targeting controls for AdWords advertisers. Now, you can target or exclude specific physical user locations. “By physical location, we mean the place where the user is actually located, such as ‘New York City,’ instead of the location that’s included in the search query, such as ‘restaurants in New York’,” explains [...]

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