Got a good article from NYTimes. It’s about the growth of the Online Advertising Industry.
It’s meant for those who are gearing up for the next year in the following space, as the scope in Online Advertisement is getting wider and wider.
Next year online ad spending will increase by 29 percent, it predicts. By 2011, the company predicts, $42 billion will be spent in advertising online. That will only be a 12 percent increase from 2010.
Search advertising, it predicts, will grow over the next three years just a bit faster than the market as a whole. But advertising on Web video and mobile phones will more than triple in that time period.
For all the noise about social networks, advertising on social networks will be only 6 percent of all online spending in 2011, the company forecasts.
Looked at another way, online advertising will rise from 9.3 percent of all advertising spending in the United States next year to 13.3 percent in 2011.
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