05
Sep
Though a distant third place to Google, Microsoft thinks it can teach its rival a thing or two about searching the Internet.
A big part of Google’s rise to search engine leadership was an algorithm called PageRank that assesses a specific page’s importance by how many other Web pages link to it and by the importance of those linking pages. Microsoft researchers and academic collaborators, though, detailed an idea this week it calls BrowseRank that seeks to bring more of a human touch to that assessment.
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