Google was granted an interesting patent today. The title is "System and method for modulating search relevancy using pointer activity monitoring". Here is how the abstract for the patent describes it:

A method and system of modulating search result relevancy use various types of user browsing activities. In particular, a client assistant residing in a client computer monitors movements of a user controlled pointer in a web browser, e.g., when the pointer moves into a predefined region and when it moves out of the predefined region. A server then determines a relevancy value between an informational item associated with the predefined region and a search query according to the pointer hover period. When preparing a new search result responsive to a search query, the server re-orders identified informational items in accordance with their respective relevancy values such that more relevant items appear before less relevant ones. The server also uses the relevancy values to determine and/or adjust the content of an one-box result associated with a search query.

"The patent presents a couple of assumptions about how mouse pointer movements can be interpreted," explains Bill Slawski at SEO by the Sea, who presents a much more readable explanation of the patent. "For example, a longer hover over a result may indicate a positive opinion about how relevant a listing on the results page might be to a query. And, if someone moves their mouse pointer across a snippet line by line at a normal reading speed, it may indicate a higher level of attention to that result than if pointer was kept in a static position or moved randomly."

"So, the speed and movement of a mouse pointer as well as where it is placed on a search result page might be tracked to see how much attention a search pays to different search results," he adds. "If someone hovers over one sponsored listing, or ad, but not another, that might indicate more attention and interest in the ad hovered over. If a local map is shown, or a definition, or some other OneBox result, and the searcher viewing the page hovers over those OneBox results for a while, that could be an indication that the map or the definition or other OneBox listing was helpful."
 
The patent was filed all the way back in 2005, and like Slawski notes, there’s no telling if Google will actually utilize it. A lot can change in 5 years, especially in this industry. Either way, they’ve been granted the patent. You can read it here.

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BusinessWire, the popular newswire service, is set to launch some new services for businesses and organizations next month. These are the NewsHQ online newsroom and the InvestorHQ investor center.

BusinessWire says these microsites were developed specifically to help corporate communicators and investor relations officers house and maintain information for journalists, bloggers, investors, consumers, analysts, key influencers, etc.

"There are many benefits to employing these content management solutions," explains BusinessWire VP of Web Communications, Ibrey Woodall. "One of the main reasons the online newsroom came into existence was because public relations representatives were having a hard time getting cooperation from their technical, or IT department, when they needed a press release posted quickly. Investor relations officers also needed a means by which they could get the most recent financial news and data to their company’s investors and analysts."

"So, control was an initiating factor for this technological evolution," she adds. "Communicators needed to be able to post and organize content in a timely manner. They needed to be able to get their message on their website, and delivered directly to those who were interested in their organization."

Getting press coverage can mean a great deal of gaining traffic and overall exposure for your business. Providing the givers of press (journalists, bloggers, and even everyday consumers via social media) with as many resources for finding information as possible, will only increase the likelihood of coverage. Businesses may find  these new services from Business Wire quite helpful.

It also helps that the services come with some basic SEO features, which should further increase visibility.

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Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may see paid listings from Microsoft adCenter. I guess you could say that the early stages of the Search Alliance’s transition have begun.

Will you place more emphasis on Bing optimization as it integrates with Yahoo Search? Let us know.

"The primary change for these tests is that the listings are coming from Microsoft," says Yahoo’s VP of Search Product Operations, Kartik Ramakrishnan. "However, the overall page should look the same as the Yahoo! Search you’re used to – with rich content and unique tools and features from Yahoo!. If you happen to fall into our tests, you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing."

Yahoo provides the following example, in which the Microsoft-powered parts are represented by the boxes:

As far as SEO is concerned, the Yahoo Search Marketing Team provides the following tips for organic search:

1. Compare your organic search rankings on Yahoo! Search and Bing for the keywords that work best for you.
2. Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.
3. Review the Bing webmaster tools and optimize your website for the Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore.

Microsoft’s Satya Nadella also says that "now is a good time for you to review your crawl policies in your robots.txt and ensure that you have identical polices for the msnbot/Bingbot and Yahoo’s bots. Just to note, you should not see an increase in bingbot traffic as a result of the transition."

The Bingbot is designed to crawl non-optimized sties more easily. The new Bingbot will replace the existing msnbot in October. More on this here.

Also note that the new Bing Webmaster Tools experience is live. This has been completely redone with a  bunch of new features (and more features to come). Bing Webmaster Tools Senior Product Manager Anthony M. Garcia summarizes:

The redesigned Bing Webmaster Tools provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. New features, such as Index Explorer and Submit URLs, provide a more comprehensive view as well as better control over how Bing crawls and indexes your sites. Index Explorer gives you unprecedented access to browse through the Bing index in order to verify which of your directories and pages have been included. Submit URLs gives you the ability to signal which URLs Bing should add to the index. Other new features include: Crawl Issues to view details on redirects, malware, and exclusions encountered while crawling sites; and Block URLs to prevent specific URLs from appearing in Bing search engine results pages. In addition, the new tools take advantage of Microsoft Silverlight 4 to deliver rich charting functionality that will help you quickly analyze up to six months of crawling, indexing, and traffic data. That means more transparency and more control to help you make decisions, which optimize your sites for Bing.

WebProNews spoke with Janet Driscoll Miller of Search Mojo out at SMX a while back. She had presented on the topic of Bing SEO vs. Organic SEO. As she notes, some businesses actually see better results from Bing than they do from Google, and when Yahoo starts fully using Bing for search, Bing’s share of the search market is going to grow dramatically (it also powers search in Facebook, let’s not forget).

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Yahoo will be integrating Microsoft’s mobile organic and paid listings in the U.S. and Canada in the coming months. The company anticipates that U.S. and Canada organic listings in both the desktop and mobile versions of its search will be fully powered by Microsoft as early as August or September. This of course depends on how the testing goes.

Yahoo and Microsoft have created new joint editorial guidelines for advertisers that will become effective in early August. These can be found here.

As we’ve discussed, Bing optimization is about to get more important, and now the time has come to really look at your Bing strategy if you’ve not already been doing so.

Are you prepared for the transition? Comment here.

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44 Minutes the 1997 north hollywood shootout Come chill with other gamers! maniacgamers.com Guys! Stop using google, Use SwagBucks, It’s like google search engine, Except they have a point system. Exchange points for prizes, Just for doing what you already do with google. swagbucks.com

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=Michael Jackson=( Google Custom Search ) : sites.google.com Madalin Games: sites.google.com

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www.parigi.in – Disney Google Earth – Disneyland Park Paris, o Parc Disneyland, è la parte più importante del Disneyland Resort Paris, un complesso di proprietà della Euro Disney SCA, situato a pochi chilometri da Parigi, precisamente a Marne-la-Vallée. Il parco aprì come Euro Disneyland: con una superficie attuale di 19Km² (equivalente ad 1/3 di San Marino), vi lavorano complessivamente 12.000 persone di 100 paesi diversi. Dopo un difficile periodo finanziario, nel 1994 il parco cambiò nome in Disneyland Resort Paris, coprendente il Disneyland Park (1992) nei 2000 ettari circa di proprietà dalla Disney insieme al parco Walt Disney Studios (2002). Allinterno dello stesso complesso sono stati costruiti 6 hotel tematizzati in stile Disney con ambientazioni differenti, più un ranch a pochi chilometri dai parchi. L’inaugurazione del Disneyland Park risale al 12 aprile 1992, dopo un periodo di costruzione iniziato nel 1988: il cantiere di costruzione era uno dei due più grandi d’Europa. Il parco è stato creato dal niente, e questo spiega come mai il suo completamento abbia richiesto così tanto tempo: si è dovuto procedere alla costruzione di fognature, acquedotti e allacciamenti elettrici oltre alle numerose attrazioni, hotel, negozi e punti ristoro. ( wikipedia )

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=Michael Jackson=( Google Custom Search ) : sites.google.com Madalin Games: sites.google.com Michael Jackson Just having fun (MJ Private Home Videos) Edited and posted by Madalin Stanciu

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TYT Network (new WTF?! channel): www.youtube.com Join the TYT Facebook Fan Page: tinyurl.com Follow TYT on Twitter: twitter.com Follow TYT on Google Buzz: www.google.com Check Out TYT Interviews www.youtube.com Watch more at www.theyoungturks.com

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Google Engineer Pat talks about new ways in which we try to save you time with spelling corrections.

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=Michael Jackson=( Google Custom Search ) : sites.google.com Madalin Games: sites.google.com It is sad that Lisa Marie Presley did not follow her heart and stay married to her soul mate who she now admits was the love of her life . Friday, June 26, 2009 He Knew. Years ago Michael and I were having a deep conversation about life in general. I can’t recall the exact subject matter but he may have been questioning me about the circumstances of my Fathers Death. At some point he paused, he stared at me very intensely and he stated with an almost calm certainty, “I am afraid that I am going to end up like him, the way he did.” I promptly tried to deter him from the idea, at which point he just shrugged his shoulders and nodded almost matter of fact as if to let me know, he knew what he knew and that was kind of that. 14 years later I am sitting here watching on the news an ambulance leaves the driveway of his home, the big gates, the crowds outside the gates, the coverage, the crowds outside the hospital, the Cause of death and what may have led up to it and the memory of this conversation hit me, as did the unstoppable tears. A predicted ending by him, by loved ones and by me, but what I didn’t predict was how much it was going to hurt when it finally happened. The person I failed to help is being transferred right now to the LA County Coroners office for his Autopsy. All of my indifference and detachment that I worked so hard to achieve over the years has just gone into the …

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